How to Add Review Feature/Widget on Facebook Page

Adding rating & review feature on Facebook page is easy for those people who already know the process but it was not easy for me when I was trying to add this wonderful feature on my Facebook page. I didn’t know that to add Review system on my page I had to choose my page category as “Local Business“. Previously it was set to “Companies & Organizations“! That’s why I was unable to add ratings & review feature on my Facebook page.

In this tutorial I am going to show you how to add review feature/widget on Facebook page. Please check following steps very carefully:

Step 1: Log in to Facebook and go to your Facebook page. My page URL is: https://www.facebook.com/pages/SEO-Service-Provider/1481221468793732

Step 2: Click on the “About” tab that is situated just underneath your Page’s cover photo



Step 3: Mouse hover to the Page Info -> Category and click on “Edit”



Step 4: As I already said, to add ratings & review feature to your Facebook page, your page category has to be “Local Businesses“. So select “Local Businesses”


Step 5: Select subcategory that suits your business the most. In my example, I have chosen “Professional services“.


Step 6: Click to edit the Address section


Step 7: Add your business address (in my case it’s 271/Kha…) and click to check the box next to Show map, check-ins and star ratings on the Page

It’s not appearing on my side! I don’t know why? I have checked several posts about this issue and it seems a Facebook bug or something, I am not quite sure. Hopefully it will be fixed soon. I asked for expert help about this and there are many people facing check-ins and star ratings issue.



Step 8: Click “Save Changes”.

It’s done! If you change your Page’s address later, you would not lose any existing ratings or reviews. So don’t worry!

Its good if you add as much information as you can for your Facebook page. People will get to know your business better.



Hope this helps. If you faced check-ins and star ratings issue don’t forget to share through comments!

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

Important Tips to Increase Click Through Rate on Facebook

About Facebook

Facebook has become very popular in a very short time. From being used just for fun and get information about other people, Facebook has now become more serious and business oriented. Now-a-days we share photos and moments of our life in Facebook & our friends get instant notification about these updates. You can press “like” button on someone’s photo or post to show that you appreciate/like their update. Moreover, you can comment on those posts or share them within your circle.

You are able to discuss different topics and you can get to know new people and keep contact to your local as well as remote friends who are living in a different country, city or state for some reasons. Nowadays, companies have started to create a profile on Facebook to reach out to more customers.

What Do We All Have in Common? What Do We Want the Most?

When it comes to Facebook, we all want to be seen and heard. Therefore, we want to get most likes and shared status. This article will provide you few tips to increase click through rate on Facebook. Also, how to get more likes and shared photos and status.

Call-to-Action Button

When posting a picture to your Facebook wall, you should post a call to action button looking like a normal picture. Adding a few sentence with your own opinion above it, you will probably get more clicks.

Linking

When you are going to post a link, you should not just copy & paste the link specially when you expect more clicks on this link. You should also write a few sentence what’s the link about. This will make the post look more professional and people will be interested to click on the link.

What Should You Think About When Posting an Image, Link or Status?

Post an update that contains something red – According to some researches, red attracts many people. But remember, this is in general and may not work for you. Moreover, don’t use too much red or any solid color.

Contrast – For most websites, the picture with high contrast is most attractive. But this theory doesn’t apply on Facebook. On Facebook, the pictures that blend in the most, is most attractive and tend to get more likes.

Peoples interest – When posting something, you should think about what group of people you want to click on your status, image or link. Posting a status about pregnancy or children will attract parents for example.

Less characters the more likes – It is actually true that the less characters you write in your posts will get you more likes and click through rates. People like when you keep it short and simple.

There are many things to think about when you post something on Facebook and you want to get more likes or increase the click through rates. But it is not hard but quite easy if you think about it.

Think like an audience: What would you be interested in clicking at? What kind of images attract you? Make a list of these things and keep the list above in your mind while posting and soon you will find that you are getting more likes and higher click through rates. Hope this helps. If you have something to add please feel free to share through comments.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

Benefits of HTTPs over HTTP?

What are the Benefits of HTTPs over HTTP?

Have you moved your website to HTTPS? If not, then you can make the shift as Google has probably considered it as a ranking signal. So, I believe it’s time to redirect your website from HTTP to HTTPs and update all pages with canonical tags or .htaccess file edit, shifting the incoming external links, and deploying the protocol independent URLs. Besides ranking signal, there are other benefits of having HTTPs instead of HTTP.

Provides Website Security and Protection

First, HTTPs plays an essential role in saving your website from hackers. HTTPs provides more web security as compare to HTTP as it uses Secure Sockets Layer (SSL). So, while deploying HTTPs, you can ensure your website users about the security regarding their personal data (in case they make any online purchase or fill in information at the time of subscribing to your website, newsletter, blog etc.).


For instance, if you own an e-commerce website, it would be most important for you to build credibility and reliability by offering data protection to your online customers as they need to make money transfers for their chosen products or services. In this situation, you must go for HTTPs rather than HTTP.

Secure DNS Infrastructure

Second, HTTPs can offer secure DNS infrastructure to a large extent as compare to HTTP. On the contrary, HTTP does not offer the same level of security about DNS infrastructure.


The encryption in HTTPs provides a number of benefits including integrity, identity, and confidentiality. Moreover, integrity protects the information from being altered without your knowledge. Whereas, lack of encryption in HTTP does not offer you integrity and confidentiality. It means that you are inadvertently giving controls to your keyboard. You can understand in such a way that either you are sharing photos on Facebook (HTTPs) with security controls or giving control to someone to share your photos on Facebook (HTTP).

Higher Security for Browsers

Third, HTTPs offers more security to browsers as compare to HTTP. It means that you can offer fewer opportunities (tracking, attacks etc.) to hackers while using HTTPs as a communication and server channel. For instance, let’s take an example of Facebook. A few years before, Facebook served its login page as HTTP. Hence, the hackers from the Middle East injected a JavaScript to steal the user’s passwords from login page. As a result, Facebook accounts were being compromised as Facebook login page was running on HTTP. After that Facebook implemented HTTPs and they will never move to HTTP for sure!

Conclusion

In the conclusion, I believe that you must use HTTPs over HTTP if you are running e-commerce website(s) or a site where you accept online payments from your visitors. Though, a few years ago, it was expensive and rare, but at present, the situation has turned. Now, you can take a SSL certificate for few dollars. So don’t wait and grab an SSL certificate to offer a secure and hacker-free experience to your customers.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

Say Goodbye to Google PageRank Toolbar!

Important: In our previous article we describe how to setup Google Toolbar to check PageRank and Search Terms. If you don’t know about Google Toolbar or PageRank Toolbar, you should check that article.


Say Goodbye to Google PageRank Toolbar! Yes, it is time to say Goodbye PageRank Toolbar. We, the SEO experts will surely miss Google PageRank Toolbar!



We are not going to update you again. This is what Google has stated about PageRank Toolbar. So, if you are still hoping that Google will update PageRank Toolbar soon, I strongly propose you to give up this hope.


I mean, do you still think that you have a purpose to rely on PageRank Tool for your website ranking? Frankly speaking, it has been very clear from Google’s John Muller briefings that PageRank Toolbar is dead. As he stated

It has been a year we have not updated PageRank Toolbar altogether, we are not going to update again. And, we have no further plans actually

So, it has been very obvious from John Muller’s statement that Google has no further plans to do more updates regarding Page Rank Toolbar. The last PageRank Toolbar update (that was done a year ago) was solely the results of some minor changes. If you just ignore that update then for two years Google has not been offering a legitimate update. Anyway, it has been longer to consider PageRank a legitimate metric in the industry.


On the other hand, Matt Cutts (head of search spam at Google) already stated a year ago that

PageRank has no longer value for your website. Over time, the PageRank would get less usage as both the versions of Chrome and Internet Explorer do not let you to install toolbars easily.

Well, the phasing out of Toolbar is barely a surprise. So, leave relying on PageRank Toolbar and focus on other metrics that actually can bring positive results for your website. For now, you must not consider PageRank as a metric. You must think about other metrics (bounce rates, conversion rates, click through rates) rather than PageRank.


Besides, you must brainstorm why you want users on your website. Or, what you want from users to do on your website. While, considering this idea, you can consider a meaningful and actionable metric for that. For instance, you want a particular action (suppose, you want clicks) from your users then, you must consider click through rate as a metric as this metric can give you the real results that you actually want.


As Pagerank Toolbar algorithm will not be updated by Google so if your website’s pagerank is 5, it will be PR 5 forever! Similarly, our website’s PR is only 1, according to our calculation it should be around 3-5 but it will be PR 1 forever! This latest Google Pagerank toolbar announcement is very good for those website owners who had high PR website in early 2014 and stopped updating contents but somehow managed to keep it alive, they will be surely enjoying same PR throughout this year and upcoming years! What should I say? This is injustice or they are lucky?


If you still wish, Google should continue to update PageRank Toolbar then let us know the reasons via comments.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

Google Toolbar Setup to Check PageRank and Search Terms

Important: Google Toolbar is available only for Internet Explorer. In this tutorial you will get to know about Google Toolbar Setup to Check PageRank and Search Terms.


If you have only one browser and that’s Internet Explorer then you might not get all the features and benefits Google provides for their official browser “Google Chrome“. To get these features and benefits in Internet Explorer, you need to install “Google Toolbar“. Please note, Google Toolbar is only available for Internet Explorer. Google recommends all internet users to try Chrome, Google’s fast modern browser, to get all of the features of Toolbar and more. When you visit this link you will see what I am saying is 100% true!





To install Google Toolbar for Internet Explorer, You need to visit this link: http://www.google.com/toolbar/ie/install.html





And then you need to click “Accept and Download” button.


Once downloaded, you need to install this software. Please check the following image. This image is captured before Google Toolbar software was installed. When Internet Explorer doesn’t have Google Toolbar setup, you will not see a column that contains the “Wrench” icon.





But after installing “Google Toolbar” software (that you have downloaded from this link), you will see a new section/row in Internet Explorer containing the “Wrench” icon and Google Search bar just like the following image:





Please click “I agree” button and you are done. You have successfully installed Google Toolbar in Internet Explorer.





At the very first time, you will not see all the buttons and to pin all buttons in Google Toolbar section, you need to click on More>> and then “Pin all buttons” (Just like I mentioned in the above image)


Now to activate PageRank Toolbar, you need to do following steps:
1. On the right side of the Toolbar, click the wrench icon
2. Go to the Privacy tab > Enhanced features.
3. To turn on PageRank, check the box next to “PageRank” . To turn it off, uncheck it.
4. Click Save.

After activating PageRank Toolbar, you can visit any web page, (in this tutorial we checked our site: http://www.seo-service-provider.org) and point your cursor at the “PageRank” button on the Toolbar





Now you can see “Pagerank” status of your web page. In our case, it is 1/10.


Now to check search terms on your targeted/current page, you need to click pencil looking icon and it will highlight all search terms on current page.





If you are involved with SEO industry then you can get a quick hint about your competitors targeted/primary keywords with this small tool.


Please Note: Google recently announced they will not update Pagerank Toolbar algorithm. We have written a blog post about this. You can check full article here: “Say Goodbye to Google PageRank Toolbar”


Hope you like this tutorial. If you have anything to say please feel free to share through comments.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

How I Remove Spam Injected Link from My WordPress Blog

Did you ever notice a link on your WordPress website or blog that you didn’t put by yourself? Did you face the fear that your website or blog might be hacked by some unknown hacker(s)? Can you share your experience here? I mean, how do you feel at that time? Yesterday night I found a link just under the “Search Form” section of this blog. I didn’t put that link there so I had no idea how that link appeared on that place! I was 100% sure my blog was injected with some malicious code :(. I was angry and of course frightened last night. I never tried to hurt someone with this blog so why one would try to inject my blog? I am working too hard on this blog, you know that right? Anyway, in this post I am going to show you how I remove spam injected link from my wordpress blog.


Today, I leave all my tasks and sit down to fix this error. First, I mouse over on that link, right click on the mouse and click on “Inspect Element” to see the source code on my browser. I can clearly see the link was placed in searchform.php file but actually it was not there! I log in to my blog and from the editor panel I check searchform.php file but it was fresh! No ugly hash code was there. Then I noticed there were several updates required (4 plugins and 4 theme updates). I had WordPress 4.0.1 installed and needed to update it to 4.1. I updated it from 4.0.1 to 4.1 then I deleted all browser cookies (history) and refreshed the blog but spam link was still there. I then deactivated all the plugins and again deleted all browser cookies and refreshed the home page but unfortunately spam link was still there. That time, I started update the plugins and activating one by one. Each time I was clearing my browser cookies and refreshing the page hoping to see the link gone but no luck! At that stage, I got the picture – surely it’s not plugin or update issue.


So I started searching on Google to fix this issue. I found one blog post that was really helpful. Here is the link: How To Scan Your WordPress Website For Hidden Malware


After reading that post I scanned my blog here: http://sitecheck.sucuri.net/ but it didn’t show anything suspicious for my blog. Hackers are very intelligent (I have respect for white hat hackers), free site check up tools sometime fail to track the malicious codes.




As I didn’t get anything fruitful, I installed “Theme Authenticity Checker (TAC)” plugin (This plugin can scan all of your theme files for potentially malicious or unwanted code). With the help of TAC tool, I got a trace of a file called “timthumb.php” having base64 code (While I was searching in Google, I read many articles and came to know about base64 code). I removed that file by using Filezilla


With a great hope, I deleted again all my browser cookies and refreshed the page but that ugly link was still there! I was shocked and had no idea what to do next. Definitely there were other files affected as well. So I installed another WordPress plugin called “WP Antivirus Site Protection” and scanned my blog. This plugin scanned my whole site and like “SUCURI” it didn’t find anything suspicious.

But it showed a message:

Please note: Hackers can inject malware codes inside of the normal files. If you delete these files, website can stop to work or will be not stable. We advice to send request to SiteGuarding.com for file review and analyze.

So I contacted SiteGuarding.com and they were asking me to upgrade. After the upgrade they would manually search my files and prevent all injected files/codes. I forgot to mention one thing earlier, I contacted Sucuri.net support team as well to check my blog and fix the issues but they replied same thing like SiteGuarding.com


Both SiteGuarding.com and Sucuri.net are very reputed and millions of users around the world are using their services to protect their websites, blogs, and forums from Hacking, Brute Force or DDOS attacks but I just didn’t want to take an instant decision. Moreover, I wanted to fix this thing by my own! I want to learn the new thing! Hopefully I will choose either one of them for my blogs and websites in the future but not today (to be honest I don’t have the budget to upgrade now!).


Though SiteGuarding didn’t give me exact information about malicious code containing files but I got an idea which files I need to check manually.


Fortunately, I had back up copy of my server files (took full backup several weeks ago, in the meantime I had uploaded several new blog posts. I didn’t want to upload old back ups and re-effort on those posts. Moreover, I wanted to solve this problem) and I downloaded these up to date files into a new folder. I then installed Winmerge software in my laptop. WinMerge is an open source sofware from sourceforge.net. It is basically a differencing and merging tool for Windows – able to do comparisons visually, and makes it easy to merge documents.


After installing Winmerge, I started to check my newly downloaded files with the old ones. Please note, I had updated my plugins and themes this morning so some changes were expected. I compared the old files with the new files but didn’t see any suspicious codes.


As I was unable to find the error codes, I again installed a new wordpress security plugin called: “Antivirus” – Antivirus is a free plugin which can scan website theme files every day for malicious code or spam. Like other security plugins, Antivirus didn’t find anything suspicious for my blog!


I then started checking my template files manually from Admin Dashboard -> Appearance -> Editor panel. I was searching for that suspicious link and when I opened functions.php file I got the ANSWER! Please note, I didn’t see the spam link (that I was searching for in each file under Editor panel) but I saw base64 type codes. As I had previous back up copy of fuctions.php file, I checked my old functions.php with the new one and found my guess was right! Moreover, I saw two new files in the editor panel (League_Gothic-webfont_new.php and prettyphoto_indesit.php) and surprisingly these two files were not showing in Filezilla (I closed filezilla and logged in again to recheck + I reconnected several times). These two files were actually hidden under Font folder and CSS folder that I traced from the Editor panel. As far as I know, Font folder and CSS folder should not contain any .php or .html files. So I removed those two files from Font folder and CSS folder. After that I uploaded old functions.php file and refresh the page with a lot of hope. Finally that link was gone! I was feeling very happy & lucky at that stage. My hours of research is now successful. After seeing the link is gone, I immediately change my WordPress Admin as well as FTP password. I thought to share this experience with you guys. Hopefully this post will help many people facing similar problem. However, it’s not the end. I might face same trouble in the future (I truly wish not) and I can take a look at this post to get help.


Lastly, I want to say, I am not a coder nor specialist in tracking suspicious codes. I think I was bit lucky to fix this. I didn’t delete any files unnecessarily and I took all steps very carefully. I want to suggest you please don’t follow my steps and don’t delete any files without depth monitoring. Because if you do so, your website might stop working or become unstable. Choice is totally yours. To save your time and remain stress free you can take service from Sucuri.net or SiteGuarding.com. Like I said before, I wanted to solve this problem by my own and had some budget issue so I left all my ongoing tasks and put my effort to solve this, but surely I will take Website Firewall from Sucuri.net or SiteGuarding.com in the future.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.

How to Create an SEO Optimized Page

Certainly, it is a very challenging probe for many SEO and marketing experts. As more than 200 factors are present that Google or any other search engine considers at the time of ranking a website. So, it is very essential to know which ones are the most important in creating an SEO optimized page or which factors play an imperative role in improving your website ranking.


In order to assist you in creating an effective SEO optimized page, I have created a checklist that offers some workable strategies in building an SEO optimized page. Let’s discuss them.

Deploy SEO-Friendly Domain and URL Extension

Using keywords in domains and URL extensions is still a workable SEO strategy. For instance, check our domain. We are “SEO Service Provider” company and we picked “SEO-Service-Provider.Org” domain intentionally! It’s not exact (seoserviceprovider) nor irrelevant with our niche. Many SEO experts question us through social media why double hyphen in the domain? It would be difficult for us to rank any keyword(s). But we prove them wrong, if you search with “SEO Service Provider” in Google.com then you will see our site at number 2 position (as on 12-12-2014). In our opinion, we are not using too many hyphens (but only two) or keywords like Effective-SEO-Ranking-Strategy-2015 or how-to-get-rich-quickly.com so why Google will not rank us?


Now let me come to the URL extension. Please check this post URL: http://www.seo-service-provider.org/how-to-create-an-seo-optimized-page
Don’t you think it’s a good tactic? We have used post title in URL extension to give an idea to both our visitors and Google what’s this page about.

Create an Optimized Title for Your Content

Besides your webpage’s content, the second most imperative part of webpage’s content is your title tag. As it proves to be a strong on-page optimization signal. To have better performance, start your title tag with keyword rather than using keyword at the end of title tag.


Alongside, keep your webpage’s title tag under/within 55 characters as Google displays almost 50-60 characters of title. For example, for this post we have only 35 characters title: “How to Create an SEO Optimized Page”

Use Visual Media

Visual media optimization plays an important role in getting Google attention. For instance, on-page visual media (image or video) sends relevancy signals through its alt text, description, caption, title, and file name. Overall, visual media optimization helps to increase on-site time and in turn, decrease bounce rate.

Create Outbound Links

There are many SEO novice think that outbound links are bad for SEO. I don’t understand them! Don’t they know about nofollow tag or they don’t know how to use them? Just leave the concept of nofollow tag, what’s wrong if I put dofollow outbound link(s) where it seems necessary? What will happen as long as I am not trying to manipulate my contents with irrelevant and spammy links? Will Google penalize my website for having high authority outbound dofollow reference links in my content(s)? Well my answer is “NEVER“. Google can gain relevancy signal about your website’s pages if you put valuable reference links. Additionally, it can easily figure out what’s your page about.

Despite the fact that outbound links help, one thing I need to mention – Do not use too many links as it can distract the user from the main content.

Use relevant keywords in the introduction part of your web page

Using keywords in the first 100-150 words of the webpage proves to be an essential strategy to create an SEO optimized page. But make sure to use highly relevant keywords.

Optimize Your Web Page for Social Sharing

Adding social buttons (Facebook, Twitter, LinkedIn, Google+, Tumblr, etc.) will help your website’s page to receive inbound links (People will share your content and their friends, followers might follow your content. Some of them might link/distribute your content through their blogs, websites or forums). Links are a great source of increasing website ranking.

Improve Webpage Loading Speed

Page Loading Speed is an important SEO strategy. For instance, people do not like to visit websites and webpages that take more than four seconds to open. Alternatively, by improving your website’s loading speed below four seconds, you can increase re-visit time of your website.


I hope that you will find these techniques helpful in creating a highly SEO optimized page. These are the very basic techniques I cover. But there are many techniques that aren’t covered by this post. So please share any other technique that you are using for your website and are not mentioned here.

Disclaimer: This post and all the contents published here first published on SEO-Service-Provider.org. We are sharing this post here so that more and more people could get help.