Why Do You Need PPC For Your Business?

Are you having a trouble in generating the targeted leads? Do you want a faster way than SEO to attract more prospective customers to your business website? Do you have a small budget to invest?


Well, I must say, its time to start a PPC Campaign to run your business. PPC is an effective online strategy that offers timely and immediate results within the reasonable budget. Pay Per Click campaign can do wonders; let’s discuss.

PPC For Your Business

Direct Response Marketing: PPC works well for a particular call-to-action (information filling request, registering, downloading, free calling, or product purchasing). So, if you own a software company, a newspaper, a magazine company, or a retail store then you must think of launching PPC campaign for your business. While doing so, you can easily track your business performance by comparing PPC statistics including conversion rate, click through rate (CTR), impressions, cost per click (CPC), etc.

Targeting Options: You can target a specific customer based on gender, age, and location. You can easily target niche market segments.

Multiple Locations: If you are launching a new product and want to test different markets and messages then PPC works well. For instance, if you have a plan to advertise in numerous countries then, you can design an ad group or campaign. Otherwise, you can limit PPC Ads Campaign for a single location. Moreover, you can create a PPC Campaign for your local business while selecting the particular zip codes where you want to deliver the product.

Works Well For Brand Advertisers: PPC is the best tool for increasing brand awareness as well as brand image. It influences the future purchasing behavior of the customers and in turn, they willingly pay high prices for the products that do not cost high.

May be, you seem it theoretical but believe me, it practically works. Let’s talk about it. Suppose, you are a brand advertiser and of course, you would deliberately want to increase your brand value over time in terms of top-of-mind and brand recognition. In this scenario, PPC tool helps you by increasing the exposure of your brand in the search results and on a number of websites in which you want to place brand ad. Meanwhile, you can easily change your brand messages. Whether you want to pay discounts or free home delivery, you can easily make alterations in ad copy of PPC ad. In this way, you can control brand messages while varying ad copy according to culture, geography, age, gender etc.You can add brand symbols (registered trademarks) in PPC ad copy, which surely increase your ad performance. Overall, you can save your time and money comparatively to media messages (TV or Radio ads) that need to change the whole content.

Case Study Analysis

Audi, a German automobile manufacturing company is successfully launching a PPC campaign through Google AdWords. It owns the top position in search results against the keyword term, Audi (the best idea to bid on branded terms). The main mantra behind this success is that Audi adds site links (give users more places to click) in PPC ad copy and do not forget to add a call to action (appeals the searchers to take action). Plus, it uses AdWords social extension (they have a large number of Google+ followers) that uplifts 5-10% CTR.

Conclusion

No doubt, PPC helps businesses to increase their business exposure and performance. Hence, it depends on you, how you intelligently use this tool. I think you have got the idea why do you need PPC for your business. Now you can check our affordable PPC packages and hire us for Adwords Campaign Optimization. If you like this post, please feel free to share and give us your valuable feedback/suggestions through comments. Thanks!

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